Companies selling print-on-demand (POD) or embroidery-on-demand products may be at a disadvantage compared to those who source and produce their own products. Owning more parts of the value chain provides businesses with margin headroom to compete more effectively. When a…

One of the criticisms that can be levelled at many apparel decorators is the middle of road range of apparel brands they offer. Many of these brands do not appeal to younger audiences such as Gen Z. With technological advancements…

Starting an online embroidery business can be a rewarding and profitable venture if done correctly. Here are the steps you can follow to start an online embroidery business: By following these steps, you can start and grow a successful online…

Embroidery is an age-old art form that has been used to decorate textiles and clothing items for centuries. The embroidery market is experiencing a resurgence in popularity, especially among small and medium-sized businesses (SMBs). In this article, we’ll take a…

Are you looking for an embroidery business featuring unique designs that will really catch the eye of your customers? We think we’ve got something you’ll really love. Cubbies is the fastest-growing personalised teddy brand in the world, with over 50 Cubbies…

Sheer Custom was featured in a Wilcom Blog article recently. The article is a Q&A with Sheer Custom Founder & CEO David Dawkins who explains how the Wilcom Embroidery API technology can help apparel decorators differentiate their businesses. Janos Horvath,…

Sheer Custom was founded in 2021 by the award winning team behind Clutch 5 Star rated British-Latvian digital agency “Sheer Digital”. The Sheer Custom user experience has evolved from Sheer Digital’s several years of working with Clients in the Embroidery…