
October 18, 2023
The Digital Thread: Weaving Together Entertainment, Merchandise, and Apparel Decoration
In recent times, the lines between entertainment, merchandise, and apparel decoration have started to blur, sketching a new landscape where digital innovation is the cornerstone. The recent initiative by Spotify to introduce a Merch Hub is a testament to this…

October 16, 2023
Embroidering the Future: How Sheer Custom and Emerging Technologies are Automating Embroidery
The embroidery industry is experiencing a significant transformation thanks to emerging technologies. The drive towards full automation from online orders to production of personalizations is not just a trend but a necessity in meeting the demands of a digital-savvy market….

September 21, 2023
Digital Transformation is the key to Apparel Decorators Competitiveness
In the age of digitalization, the Print on Demand (PoD) model has emerged as a popular choice for many looking to venture into the apparel business. However, the economics of PoD are not universally favorable. They are particularly suited for…

August 29, 2023
Sheer Custom Makes Healthcare Personal in Brazil
2Docs, (read twodocs) is a fashion brand for health professionals, bringing together technology & protection to develop products that promote health & well-being for the medical and dental field. With a modern brand concept, they aim to be at the…

August 16, 2023
Join the Sheer Custom Affiliate Program and Earn 20% Commission on each Referral for 12 Months
Are you in the embroidery design, distribution, or digitization sector? Whether you’re just starting out or have been in the game for a while, there’s always a new way to diversify your income streams and reach a wider audience. Today,…

July 17, 2023
Apparel Decoration ecommerce with ESG
Future-proofing ecommerce stores can be complex when considering global initiatives such as the 2030 agenda. Apparel decorators with ecommerce stores should identify if their value chain is designed with Environmental, Social, and Governance (ESG) principles. Just-in-time delivery of lower demand…

April 2, 2023
Starting a Personalized Embroidery Business with Sheer Custom and WooCommerce
Embroidery has been a popular form of art and craftsmanship for centuries, and with the rise of digital technology, it is now possible to bring this art form to a whole new level. Entrepreneurs and creative enthusiasts can now start…

March 27, 2023
Leveraging Open Source Ecosystems: How WordPress and Shopify Empower Embroidery Businesses with Competitive Advantages
In the ever-evolving e-commerce landscape, businesses must leverage the right tools and platforms to stay ahead of the competition. Open source platforms like WordPress and Shopify offer unparalleled advantages in terms of marketing and scalability, thanks to their vast ecosystem…

March 27, 2023
Why Owning more of the E-commerce Value Chain Offers a Competitive Advantage
Companies selling print-on-demand (POD) or embroidery-on-demand products may be at a disadvantage compared to those who source and produce their own products. Owning more parts of the value chain provides businesses with margin headroom to compete more effectively. When a…

March 17, 2023
Curate a range of Personalized Products sourced from any Shopify Store
One of the criticisms that can be levelled at many apparel decorators is the middle of road range of apparel brands they offer. Many of these brands do not appeal to younger audiences such as Gen Z. With technological advancements…