In the realm of consumer psychology, overchoice, or choice overload, is a phenomenon first identified in the 1970s by Alvin Toffler. It occurs when consumers are presented with so many options that the task of making a decision becomes overwhelming,…

In an industry as dynamic as apparel decoration, staying ahead of the curve is not just a strategy; it’s essential for survival. The pivot of large-scale production facilities like Printful and the increasing role of digital technologies are reshaping the…

In recent times, the lines between entertainment, merchandise, and apparel decoration have started to blur, sketching a new landscape where digital innovation is the cornerstone. The recent initiative by Spotify to introduce a Merch Hub is a testament to this…

The embroidery industry is experiencing a significant transformation thanks to emerging technologies. The drive towards full automation from online orders to production of personalizations is not just a trend but a necessity in meeting the demands of a digital-savvy market….

In the age of digitalization, the Print on Demand (PoD) model has emerged as a popular choice for many looking to venture into the apparel business. However, the economics of PoD are not universally favorable. They are particularly suited for…

2Docs, (read twodocs) is a fashion brand for health professionals, bringing together technology & protection to develop products that promote health & well-being for the medical and dental field. With a modern brand concept,  they aim to be at the…

Are you in the embroidery design, distribution, or digitization sector? Whether you’re just starting out or have been in the game for a while, there’s always a new way to diversify your income streams and reach a wider audience. Today,…

Future-proofing ecommerce stores can be complex when considering global initiatives such as the 2030 agenda. Apparel decorators with ecommerce stores should identify if their value chain is designed with Environmental, Social, and Governance (ESG) principles. Just-in-time delivery of lower demand…

Embroidery has been a popular form of art and craftsmanship for centuries, and with the rise of digital technology, it is now possible to bring this art form to a whole new level. Entrepreneurs and creative enthusiasts can now start…

In the ever-evolving e-commerce landscape, businesses must leverage the right tools and platforms to stay ahead of the competition. Open source platforms like WordPress and Shopify offer unparalleled advantages in terms of marketing and scalability, thanks to their vast ecosystem…